Monthly Archives: January 2019

Rainmakers: The men behind the jingles

I had a little chat with the members of the Rainmakers sometime in March 2001 for an election-related assignment. The group, who popularized the ballad “Binibini” in the 70’s, was active in doing (writing and performing) political campaign jingles then.

“While the time is not right for making a comeback, there should be something to keep busy at,” Luke said in an interview.

“Were more open to jingle making because there are more demand to this, mas madalas kasi ang kinukuha ngayon to do shows are the new ones.”

The Rainmakers. From left, Joel Macanaya, Luke Gaston, *Courier reporter, Joseph Lansang. Mon Villanueva was not present during the interview. Picture taken at their studio.

The Rainmakers is the voice and brains behind the campaign jingles of several known politicians including that of showbiz couple (former Senator) Bong Revilla and (Mayor) Lani Mercado.

Here’s the excerpts of our chat:

Courier: Does it always follow that jingles should suit the personality of candidate?

Luke Gaston: Sa lyrics, andoon na dapat ang power points.

For example, iniisip ko gawan ng jingle si Senator Juan Flavier (former DOH Secretary). It would a comedy approach, the tune would be something funny and witty, like the ditty “Pop Goes the Weasel.” It’s funny but it does not necessarily mean that there is no power point. Ang maganda ay ‘yung dumidikit sa mind ng masa.

One example is Loren’s (Senator Legarda) campaign jingle, which goes “Loren, Loren, sinta, instead of “leron, leron, sinta.” Very simple, very elementary.

If if would be for (Senator) Enrile, dapat medyo dignified.

Courier: How important are jingles to candidates?

Joel Macanaya: You have to capture everything in 30 seconds, you have to convey a message in 30 seconds.

In political jingle, we do one adaptation and one original song for the client. The original song or jingle should stick and identify with the candidate.

You have the power point, you have the good lyrics, you have the good things to say, but would it stick to the mind of the listener.

I think we are successful in terms of conveying what our clients want to express through our songs.

Many of our clients have won the election. The secret, maybe, is effectiveness.

The jingles, we suggest should be fast or with a little marching tune. People should be able to know the lyrics of the song and easy to memorize.

A simple campaign jingle in the early 2000 costs P75,000 for 30 seconds. If it is adaptation P45,000. For a full-length song, P100,000 to P150,000.

*I have worked with Courier, the Philippine Journalists Incorporated flagship newspaper in 2000. This article was published in March 3, 2001.

Facts About The l1a visa

For those who need it or who are required to have it, the l1a visa is a very important thing. For those of you who have never heard and would like to more about it, here are some facts about the very important l1a visa.

This type of visa is a non-immigrant visa. It is used for foreign executives or those in a managerial position to be able to move to their offices in the United States unfettered. This visa allows the companies to move their employees in an intracompany fashion. The visas can also be used by companies to bring in workers from foreign countries to establish new offices or branches of that company.

By applying for and receiving this particular type of visa, the employee may legally live in, work, and travel in the United States. Their dependents may also do this as well. In addition to these two benefits, it is also possible for the employee to apply for a class of permanent residency and for the foreign company to establish a State-side office.

To qualify for this Visa, the applicant must have been working at the company for a period of no less than three years prior to the application being filed. They must also be coming to the United States in the position of either a manager or an executive.

The employer must also show that they have the licenses and the physical area in which to build the new business location. These types of visas are very useful and they can be quite the boon to new businesses which want to establish their presence in this country. While they are not impossible to get by any stretch of the imagination, they definitely need to be taken seriously and applied for in the proper manner.

Choosing a Bail Bonds Company

If you are in a situation where you need bail bonds in Allentown, PA, it is important to know what to look for. A professional bail bond service will make your trip through the criminal justice system less stressful.

Serve the Local Area There are a variety of reasons why choosing a local bail bondsman makes sense. The most important is that you want someone that can reach you quickly in your time of need. Another thing to consider is that individuals working who are based and work in the local area will be familiar with the corrections facility you are dealing with. This knowledge can be beneficial as you make your way through the system.

An Established Business You want to work with an experienced company that you know will be around if you need to pick up the phone and call. Working with a well-respected bonding company ensures that you are treated fairly and the process is no more difficult than needed.

Flexible There is no doubt, bad things often happen at the worst possible time. A bail bondsman may be willing to work with you to negotiate more flexible terms in order to get you out of jail. The amount normally required is 10 percent of the bond. Some bail bondsman do give discounts for active duty or retired military or other groups. It never hurts to ask.

When contacting a bail bondsman it may be tempting to go with the first company that answers the phone. Before committing to a particular company, ask how long it will take them to get to your location if they routinely work in the area, and what percentage of bond you are required to have on hand. If you have anything other than cash, make sure that the bail bondsman accepts that as a form of payment.