Political jingles are an effective tool to propel a candidate into public office.

According to Joel Macanaya of Rainmakers, jingles should be fast or with a marching tune. The lyrics of the song should be easy to memorize.

“You have to capture everything in 30 seconds, you have to convey a message in 30 seconds,” he said in an interview.

“In political jingle, we do one adaptation and one original song for the client. The original song or jingle should stick and identify with the candidate. You have the power point, you have the good lyrics, you have the good things to say, but would it stick to the mind of the listener. I think we are successful in terms of conveying what our clients want to express through our songs,” Macanaya further said.

Many of their clients have won the election. The secret, according to him, is effectiveness.

Let’s see who among the present crop of candidates has the most convincing political jingle.